The fusion of physical commerce and digital commerce has long been underway around the world. However, the COVID-19 pandemic has prompted retailers to take a further step towards a full omnichannel offering, seeing new opportunities to drive online sales and keep working despite physical store closures.

Before this pandemic, businesses already felt the need to adapt to an increasingly digital world. But this trend has grown exponentially, as studies reveal that e-commerce sales have skyrocketed during the pandemic: 40% of consumers 'increased' or 'significantly increased' their online purchases, a figure that reaches 48% in the case of households with children and millennials.

Consumer behavior in recent months confirms the importance of an omnichannel strategy. Online spending has increased considerably in many European countries due to the current situation, which has pushed consumers to make their purchases over the internet. However, for those responsible for physical and online stores, this has created a new problem when managing inventory.

To optimize omnichannel, merchants need better information, especially when managing their stock. And this is where RFID solutions become so important for those who want to recover and improve their sales. Why? Because products with RFID tags can be traced and identified throughout the supply chain. This allows merchants to see in real time how much stock is available for online sales, and when they have in store. And ultimately, it helps them improve customer service, as both online shoppers and store employees can tell at the push of a button whether a particular product is still in stock.

Forward-thinking brands are already implementing this technology, and they are seeing their sales grow without the need to increase working capital. Many will continue to improve their online and omnichannel sales, because customers will be able to enjoy greater convenience when making their purchases and will have more products at their disposal.

In addition to all this, the comfort and tranquility that RFID technology provides allows you to expand the offer through electronic commerce. In this way, stores can become collection points without having to worry about reserve stock or order cancellation rates, which can negatively affect customer satisfaction.